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Real Trade Show Booth Success Stories (and What You Can Learn from Them)
Every exhibitor has a story. Some begin with uncertainty, others with bold vision — but the best ones end with a booth that pulls in traffic, builds connections, and leaves the team asking, “When’s our next event?”
Here are two customer stories that show how creativity, preparation, and partnership can turn trade show participation into real business growth.
From Local Branch to Event Powerhouse
Industry: Financial Services
Event: Austin Real Estate Summit
Display Type: Banner Stand Wall
When James Barnes, Branch Manager at a regional mortgage company in Austin, took over his local office, he knew growth would depend on visibility and connection — two things trade shows do best.
His challenge? The office hadn’t exhibited in years, and the team was hesitant to invest in events again. To keep the budget lean while still making an impact, James worked with the Ace Displays team to design a banner stand wall that could be reconfigured for different booth sizes. It was lightweight, easy to transport, and gave the brand a professional, consistent look.
“If I knew it was going to be this easy, I would’ve started doing shows a long time ago,” James shared after the event.
The result: a standout presence at the Austin Real Estate Summit, a fresh pipeline of local partnerships, and a noticeable lift in branch visibility. What began as a small experiment turned into an ongoing event strategy that continues to drive growth.
A Cloud-Based Learning Platform Goes Hands-On
Industry: Education Technology
Event: EdTech Connect Conference
Display Type: Backlit Booth with Interactive Demo Station
For Math Help Services, a Canadian-based EdTech company, the goal for their event wasn’t just to show their product — it was to let educators experience it.
Working with Ace Displays, they created a custom backlit booth paired with a touchscreen demo station. The display highlighted their platform’s clean design while inviting attendees to explore lessons and data tools firsthand.
“It was my first time managing a booth purchase, and the Ace Displays team made the process simple,” said Steven Lambert, Account Executive. “They answered every question and helped us create a setup that looked great and worked perfectly for live demos.”
The Math Help Services booth quickly became a favorite among attendees, ranking as one of the top two exhibits at the show. The team hit their lead goals, strengthened their relationships with school administrators, and left the event confident in their trade show strategy moving forward.
What These Stories Have in Common
Both teams started with different goals — one needed to reintroduce a brand locally, the other wanted to showcase technology in an engaging way. Yet both found success by following the same principles:
1. Start with a goal. Whether it’s lead generation, brand awareness, or client engagement, clarity drives smart design.
2. Keep it flexible. Modular and portable booth systems make it easy to adapt from one show to the next.
3. Focus on the experience. Booths that invite interaction or conversation naturally stand out.
4. Partner with experts. Our Displays Experts help you save time, simplify ordering, and bring your vision to life.
About Ace Displays
Our Mission
Our mission is to provide the best event & trade show displays at budget-friendly prices with unparalleled service to ensure we exceed our clients expectations and to foster an environment our employees are proud to work in.
The Ace Method
We are excited to work with you - from meeting your budget to meeting your deadlines - we will help you create a display that looks great and asserts your presence. To aid in what can be a rather laborious process, Ace has developed a 6-step method to get you a display quickly and easily so you can focus your time on other areas of your business and upcoming events.