Privacy Policy

Privacy Policy effective date: August 31st, 2026 Privacy Policy last updated: August 31st, 2026

1. Scope and Who We Are

This Privacy Policy explains how Ace Displays LLC ("Ace Displays," "we," "us") collects, uses, shares, and protects personal information in connection with acedisplays.com, our other websites and subdomains, and our sales, rental, and support activities.

Ace Displays LLC is the controller of the personal information described here. Our address is 1070 South Kimball Avenue, Suite 121, Southlake, TX 76092, United States.

Ace Displays sells primarily to businesses, and most of the personal information we handle is business contact information about individuals acting on behalf of their employer. We also sell to individuals from time to time.

2. Information We Collect

Information you give us

Name, business name, job title
Business and shipping addresses, email address, telephone number
Order details, including products, quantities, rental Events, booth numbers, and delivery instructions
Artwork, graphics files, and any personal information you choose to include in them
Tax exemption and resale certificate information
Account credentials if you create an account
Correspondence with our sales and support teams, including email, chat, and telephone records
Information you provide in forms, surveys, reviews, promotions, and newsletter signups

Information collected automatically

IP address, browser type, device type, operating system, and language
Pages viewed, links clicked, referring and exit pages, and session duration
Cookie and similar identifiers, subject to your consent choices as described in Section 5

Information from other sources

Payment authorization results and fraud signals from our payment processor
Delivery status and exception data from carriers
Business contact and firmographic data from marketing data providers
Publicly available business information

Payment card information. We do not collect, process, or store payment card numbers. Card data is collected directly by our payment processor through its own hosted checkout and is never received or retained by Ace Displays.

Sensitive personal information. We do not intentionally collect sensitive personal information, special category data under the GDPR, or sensitive personal data under state law, and we do not sell it.

3. How We Use Personal Information

To process, fulfill, ship, install, dismantle, and return orders and rentals
To produce and proof graphics and to communicate about artwork
-o coordinate show services on your behalf with general service contractors and venues
To provide customer support and respond to inquiries
To manage accounts, invoices, payments, credit, and collections
To detect, investigate, and prevent fraud, chargebacks, and misuse
To send transactional messages such as confirmations, proofs, shipping notices, and service updates
To send marketing communications where permitted, subject to your ability to opt out
To measure and improve our website, products, and marketing, including targeted advertising as described in Section 6
To comply with legal, tax, accounting, and recordkeeping obligations
To establish, exercise, or defend legal claims

4. Legal Bases for Processing, EEA and UK

Where the GDPR or UK GDPR applies to our processing, we rely on the following legal bases.

Purpose

Processing and fulfilling your order or rental

Customer support and account administration

Payments, invoicing, and collections

Fraud prevention and security

Marketing communications

Performance, Functional, and Targeting cookies

Website improvement and product development

Tax, accounting, and legal compliance

Establishing or defending legal claims

Legal Basis

Performance of a contract, Article 6(1)(b)

Performance of a contract and legitimate interests, Article 6(1)(b) and 6(1)(f)

Legitimate interests, Article 6(1)(f)

Consent, Article 6(1)(a), or legitimate interests where permitted, Article 6(1)(f)

Consent, Article 6(1)(a)

Legitimate interests, Article 6(1)(f)

Legal obligation, Article 6(1)(c)

Legitimate interests, Article 6(1)(f)

Where we rely on legitimate interests, we have assessed that our interests are not overridden by your interests, rights, and freedoms. You may object to that processing as described in Section 10.

5. Cookies and Similar Technologies

We use cookies and similar technologies on our website. We group them into four categories:

Strictly Necessary Cookies. Required for the website to function, including keeping your shopping cart working, logging in, completing forms, and recording your privacy preferences. These cannot be switched off.
Performance Cookies. Used to count visits and traffic sources so we can measure and improve site performance and understand how visitors move around the site.
Functional Cookies. Used to provide enhanced functionality and personalization. These may be set by us or by third party providers whose services we have added to our pages.
Targeting Cookies. Set through our site by our advertising partners, and used to build a profile of your interests and show you relevant advertising on other sites.

Strictly Necessary Cookies are always active. You may accept or reject Performance, Functional, and Targeting Cookies at any time. Where the law requires it, including in the European Economic Area and the United Kingdom, we obtain your consent before setting them.

You can review and change your choices at any time through the Privacy Preferences link in our website footer, which opens our consent preference center. You can also control cookies through your browser settings. Rejecting non-essential cookies may affect site functionality.

If you would like details of the specific cookies we use, including their provider, purpose, and duration, contact us at [email protected] and we will provide them.

Where any description of a cookie category shown in our consent preference center differs from this Privacy Policy, this Privacy Policy governs.

6. How We Share Personal Information, and Targeted Advertising

We do not sell personal information for money.

We do use advertising, analytics, and social media technologies on our website. These technologies disclose online identifiers and browsing activity to third parties so that we can measure the performance of our marketing and show you advertising relevant to your interests. Under some privacy laws these disclosures are treated as a "sale" of personal information, or as "sharing" for cross context behavioral advertising, and we treat them that way.

How to opt out of targeted advertising. Use the Privacy Preferences link in our website footer and turn off Targeting Cookies, or select Reject All. An opt out applies to the browser and device you are using, so you will need to repeat it on each browser and device you use.

We do not sell or share personal information about anyone we know to be under sixteen (16) years of age.

Separately, we disclose personal information to the following categories of recipients:

Payment processing. Our payment processor, for authorization, settlement, refunds, and fraud screening.
Ecommerce and hosting. Our ecommerce platform and hosting providers.
Order management and manufacturing. Our enterprise resource planning and production systems.
Shipping and logistics. Carriers and freight providers, for delivery and return of goods.
Trade show contractors and venues. General service contractors, venues, and show organizers, where necessary to deliver, install, dismantle, or return your booth.
Marketing, advertising, and analytics. Our customer relationship management, email, analytics, advertising, and consent management providers.
Professional advisors. Accountants, auditors, insurers, and attorneys.
Legal and safety. Law enforcement, regulators, or others where required by law or necessary to protect our rights, property, or safety, or that of others.
Business transfers. A buyer or successor in connection with a merger, acquisition, financing, or sale of assets.

Service providers are permitted to use personal information only to perform services for us and are bound by contractual confidentiality and security obligations.

If you would like further detail about the specific recipients of your personal information, contact us using the details in Section 15 and we will provide it where we are able to do so.

7. International Transfers

We are located in the United States, and personal information we collect is processed in the United States and in other countries where our service providers operate.

Where we transfer personal information from the EEA, the United Kingdom, or Switzerland, we rely on the European Commission's Standard Contractual Clauses, the UK International Data Transfer Addendum, or another lawful transfer mechanism. You may request a copy of the relevant safeguards using the contact details in Section 15.

8. How Long We Keep Personal Information

We keep personal information for as long as needed for the purposes described in this policy, and then for the period required by tax, accounting, warranty, and legal recordkeeping obligations, or by any applicable limitations period.

Order and transaction records are generally retained for at least seven (7) years. Records supporting a lifetime warranty claim, including the original purchase record, are retained for as long as necessary to administer that warranty. Graphics files are retained according to the storage election on your order, and rental graphics are retained per the Rental Terms and Conditions. Marketing contact records are retained until you opt out and then for the period necessary to honor your opt out. Website analytics data is retained for the period configured in the relevant tool.

9. Security

We maintain administrative, technical, and physical safeguards designed to protect personal information, including transport encryption, access controls, and vendor due diligence. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

10. Your Privacy Rights

Everyone. You may contact us at any time to ask about the personal information we hold, request a correction, or request deletion. We will respond to all requests, and we will apply the rights below to any request where they are required by law.

EEA, UK, and Swiss residents. Where the GDPR or UK GDPR applies, you have the right to:

Access your personal information and receive a copy
Have inaccurate personal information corrected
Have personal information erased in certain circumstances
Restrict processing in certain circumstances
Receive your personal information in a portable format and have it transmitted to another controller
Object to processing based on legitimate interests, including profiling
Object to direct marketing at any time
Withdraw consent at any time, without affecting processing carried out before withdrawal
Lodge a complaint with your supervisory authority, or with the UK Information Commissioner's Office

US state residents. Where a state privacy law applies to you, you may have the right to confirm whether we process your personal data, access it, correct it, delete it, obtain a portable copy, and opt out of targeted advertising, sale, or profiling with legal or similarly significant effects. We will not discriminate against you for exercising these rights.

How to make a request. Email [email protected] or write to us at the address in Section 15. Include enough information for us to locate your records. We may need to verify your identity before acting, and we may decline a request we cannot verify. You may use an authorized agent where the law permits, with proof of authorization.

Timing. We will respond within the period required by applicable law, generally forty five (45) days for US state requests and one (1) month for GDPR and UK GDPR requests. We may extend that period where permitted, and will tell you if we do.

Appeals. If we decline your request, you may appeal by replying to our decision in writing within a reasonable time. We will respond to the appeal within sixty (60) days and, if we deny the appeal, will provide information on how to contact the relevant regulator.

11. Marketing Communications

If you provide your email address to us, including through an order, contest, promotion, support request, or form, we may add you to our email newsletter list.

You may unsubscribe at any time by clicking the Unsubscribe link at the bottom of any marketing email we send. You may also unsubscribe by sending an email to [email protected] with "REMOVE" in the subject line, followed by the exact email address you wish to be removed.

Please allow two business days for your request to be processed. If you continue to receive marketing emails after unsubscribing, the most common reason is that the address receiving them is different from the address you asked us to remove. If that happens, send your name and the exact address that is receiving the emails to [email protected] and we will resolve it.

Opting out of marketing does not stop transactional messages about orders, rentals, proofs, or shipments.

12. Children

Our website and products are directed to businesses and are not intended for children. We do not knowingly collect personal information from anyone under sixteen (16). If you believe a child has provided us personal information, contact us and we will delete it.

13. Third Party Websites

Our site links to websites we do not control. This policy does not apply to them. Review the privacy policy of any third party site before providing personal information.

14. Changes To This Policy

We may update this Privacy Policy. We will change the "last updated" date above and, where required by law, provide additional notice. Prior versions are archived and available on request.

15. Contact Us

Ace Displays LLC 1070 South Kimball Avenue, Suite 121 Southlake, TX 76092 USA

1-888-777-0223

[email protected]